The Republican National Committee (RNC) launched a new ad Wednesday accusing President Obama of “left turn after left turn” when it comes to his economic policies.
The RNC launched a 30-second ad in what was described as a “light national cable buy,” which will be supplemented by online and digital advertising that will change each week.
The ad, “Change Direction,” includes a mash-up of action movie-style mishaps, warning that Obama’s economic policies would “drive us to disaster.”
The spot will also be tweaked in the coming weeks to target voters in unspecified battleground states.
The ad previews the kind of messaging the RNC will use against Obama, especially at a point in the cycle in which Republicans are duking it out in the presidential primary. While they use their resources against each other, the RNC can pick up the slack by priming the pump against Obama, especially when it comes to the economy.
Read more: http://thehill.com/blogs/blog-briefing-room/news/169771-rnc-launches-ad-attacking-obama-on-economy